With feed management, more potential customers can find your products

Denne artikel er sponsoreret af wakeupdata.com

If you sell products online, good feed management is an essential part of attracting new customers. Nowadays, many customers find products by searching on Google or by comparing prices on PriceRunner. This is where feed management comes in, as this method ensures that various platforms are aware of your products.

Through feed management, you can ensure that your product catalog is also integrated into the various lists on, for example, Google, Miinto, eBay, PriceRunner, and others.

What is feed management?

A product feed is typically a document containing a wide range of information about your products. This list is sent to, for example, Google, where it is then integrated into Google product feeds. Many people today look here when they want to buy a new product, making visibility highly valuable in this area. It ensures that potential customers can find you rather than turning to competitors.

Good feed management is therefore about keeping the lists updated. In essence, it's the integration between your product catalog and the catalogs found on external websites.
For instance, when you change the prices of some of your products, it's important that these changes are also reflected in Google product feeds or on PriceRunner. There may also be a range of other changes in your product assortment, where it's important that it's integrated on these websites as quickly as possible.

Good feed management creates additional sales

The better the feed management is executed, the more customers you can gain. Most customers are quite comfortable with external sites and will typically use them to get an overview of possible products to buy. If your products are not on this list, your business will be more invisible. This results in losing potential sales.

However, it can be demanding to keep feed management updated and adapted to the different requirements that all platforms have. For example, Google has different requirements for product sheets than others do, where you have to navigate through various situations.

With a service like WakeupData, you will find it much easier to maintain good feed management that will attract new customers to your business. The various services at WakeupData can significantly simplify the feed management process, ensuring that you can invest more time in your products, confident that your products' visibility on external sites is working as it should.

Denne artikel indeholder sponsoreret indhold